First Aid Beauty, a sub-brand of Procter & Gamble, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026.

This marks First Aid Beauty’s first Olympic and Paralympic Winter Games activation under P&G’s sponsorship.

As part of the partnership, Sydney Jo Peterson, a Paralympic cross-country skier, and Jamie Anderson, an Olympic Snowboarder, will serve as official brand representatives throughout the Olympic and Paralympic Winter Games Milano Cortina 2026.

Also, First Aid Beauty will supply Team USA and all Olympic and Paralympic athletes with its bestselling Ultra Repair Cream. 

Catherine D’Aragon, CEO of First Aid Beauty, said, 

“We could not be more proud to sponsor Team USA at Milano Cortina 2026, and this partnership is especially meaningful as it marks our very first collaboration in the world of sports. The emotions of sport, the pursuit of performance, and the relentless effort athletes put into their craft deeply resonate with us… Supplying Team USA with our most protective, hydrating skincare feels like a natural alignment as we enter this exciting new era.”

This partnership is a milestone moment for the brand as it reveals a major rebrand and continues to focus on delivering problem-solving skincare for consumers of any gender, race, or age. 

Team USA will be among the first to experience this next chapter of the brand’s identity.

In celebration of the partnership, First Aid Beauty launched a Dry Skin Rescue Kit, available at Sephora, Amazon, and online. 

The limited edition kit features travel-sized Ultra Gentle Cream-to-Foam Face Cleanser, Ultra Repair Cream, and new Hydrating Pillow Pads. 

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